GE Money’s Sales Finance unit recently announced the introduction of its Web-based training library for business partners to better understand and effectively communicate financing to consumers.
Launching in a number of markets, including outdoor power equipment, home improvement, powersports, luxury, automotive, sporting goods, travel and music, the curriculum covers every aspect of consumer financing from offering credit and the application process to explaining a special promotion or term.
The innovative, self-paced educational course list was developed in direct response to client requests for comprehensive training on how to effectively explain credit and increase customer satisfaction through financing. The online Training Resource Center provides a collection of interactive courses targeted toward financing program options, including:
Selling with Financing – An overview of financing and promotional credit, plus techniques to educate consumers about financing as a payment option.
Application Processing – An overview of how to help customers accurately complete a credit application, steps to submit them, and how to process sales.
Marketing and Business Integration – Ideas to help build customer relationships, motivate teams, and expand business by generating leads, driving traffic, and using marketing tools.
“While consumers are more savvy about credit, often asking for payment options, retailers have an important role in educating their customer about how financing works,” said Mark Hayes, vice president of marketing for GE Money – Sales Finance. “Our courses were developed based on client input to help sales associates build confidence in offering financing and improving customer satisfaction through the sales process.”
“Now more than ever, our partners are seeking ways to enhance their business and providing their customers with value-added services,” added Hayes. “Our online Training Resource Center at http://www.gemoney.com/training demonstrates our commitment to invest in solutions that support clients in addressing their unique challenges and opportunities.”
In addition to the Training Resource Center for clients, GE Money offers financial education tools and resources for consumers, including budget calculators and courses on understanding credit card bills and how to manage credit, through its Everyday Money education Web site at http://gemoney.com/everydaymoney.html. Everyday Money is a partnership between GE Money U.S. and The Beehive, a non-profit, bilingual consumer Web site to help improve the economic livelihood of millions of people.