As the result of a sweepstakes promotion for its growing line of handheld power products, Kawasaki randomly selected three authorized handheld power products dealerships, awarded each with two Kawasaki Prairie ATVs, and announced the winners April 22.
The sweepstakes, open to all of Kawasaki’s authorized handheld power products dealers, provided each of the three winning dealerships with one Prairie 360 4X4 ATV for the dealership’s salesperson whose entry was selected, and a second one to the owner of the dealership. Sweepstakes entries were made based on the sale of any Kawasaki handheld power product from mid-September 2008 to mid-December 2008.
Winners of the sweepstakes promotion were as follows: Ca-Ry Industries, Fort Myers, Fla., and salesperson Bruce Finley; Malabar Mowers, Palm Bay, Fla., and salesperson Lauren Butler; and Kenny Queen Hardware & Supplies, Huntington, W.Va., and salesperson Larry Queen.
“This program proved to be very successful, and it generated one of the most enthusiastic responses we’ve ever received,” said Karen Howard, national sales manager, dealer channel.
Kawasaki’s engine and power products division recently integrated imagery and performance messages from its line of consumer products into the promotional materials for the division’s product categories. The use of the ATVs as a prize proved to be a significant impetus to the participation levels, according to Rodger Howe, director of operations. “Our products are all about performance and reliability, and it makes sense for our division to draw a relationship between Kawasaki’s high-performance heritage and both our engines and handheld power products,” said Howe.