NGK Spark Plugs (U.S.A.), Inc., Wixom, Mich., announced the appointment of Norihiko Adachi to president and chief executive officer effective June 29.
Adachi’s role before the promotion was general manager, sales & marketing headquarters, automotive components group, Japan. During his time as general manager, Adachi was instrumental in overseeing all sales and marketing efforts.
In his new role, Adachi will oversee all functions for NGK Spark Plugs (U.S.A.), Inc. He replaces Hideyuki Koiso, who returned to Japan on July 25 to assume the position of director of sales & marketing headquarters, automotive components group for NGK Spark Plug Co. LTD.
Adachi began his career with NGK in 1979, at NGK headquarters in Nagoya, Japan, where he served in the service department, spark plug division, automotive components group.
In 1988, Adachi started his overseas career when he came to NGK U.S.A., where he worked in aftermarket and OES sales until 1995. After his first assignment in the U.S, he transitioned to general manager of OEM sales and marketing for NGK Europe GmbH until 2006.
Adachi’s favorite motto is: “If you have a mind to change something, you can do it. If you do not want to improve, it will never happen…to see is to believe.”