Rotary Corporation ventures into eCommerce with launch of online storefront

Rotary Corporation, the world’s largest supplier of aftermarket parts for outdoor power equipment, announced Aug. 7 that it has launched online stores for the United States and Canada using Shopatron’s retail-integrated eCommerce solution. Now, shoppers in North America can buy any of Rotary’s replacement parts and small-engine components directly from the company’s online store, and have the products delivered to them through an authorized Rotary dealer.

The new partnership gives Rotary a world-class-hosted eCommerce solution that supports the company’s extensive network of dealers and distributors. Participating Rotary dealers across North America will fulfill online orders from their current inventory using the Shopatron Order Exchange.

“Shopatron is the perfect solution for Rotary because it allows us to sell online, while at the same time, promote our dealers,” said Caylee Bickmore, Rotary’s eCommerce and Web marketing manager. “By passing online orders to the dealers, we are providing them with an additional source of revenue and access to new customers. Ultimately, the program will result in a higher inventory turnover for dealers and increased sales for everyone.”

Rotary joins more than two dozen garden and tool brands on the Shopatron platform, nine of which have launched online stores in 2012. These manufacturers share online orders with more than 500 retail partners participating on the Shopatron order exchange.


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