Briggs & Stratton Corporation’s Mower Mouth social media contest was the recipient of a prestigious Shorty Industry Award for Best Facebook Contest, sharing the honor with ESPN’s SportsCenter and beating out a third finalist, ABC Family, in the category.
The Shorty Industry Awards honor the talented agencies, brands, and industry leaders behind the best social media channels, campaigns, websites, games and applications. This year, Shorty Industry Awards doubled in size, with entrants from around the world, and the winners were announced at a ceremony April 7 in New York City.
“New platforms continue to emerge and evolve at an unrelenting pace,” said Shorty Awards Founder Greg Galant. “While most struggle to keep up, Shorty Awards finalists are thriving in this environment. We’ll be celebrating their creations on every form of social media.”
The Mower Mouth Facebook contest featured Briggs & Stratton fans entering videos of themselves impersonating lawn mower sounds. The creative entries included household pets, props and even a parody of the “What Would the Fox Say?” music video.
The contest showed that many people find their lawn mowers to be too noisy and was an introduction to Briggs & Stratton’s new QPT engine, which cuts mower noise by 65 percent compared to like models.
“The Mower Mouth contest was a great way for us to engage with consumers in a unique and fun way,” said Carissa Gingras, director of marketing for Briggs & Stratton. “We loved showcasing the creativity of the entries while promoting our engines across our social media channels.”