The North American Equipment Dealers Association (NAEDA) has announced the recipients of its 2014 Dealer’s Choice, Gold Level and Most Improved awards.
The award winners were determined based on results of dealer evaluation data collected from the association’s annual Dealer Manufacturer Relations Survey. The survey asked dealers to evaluate the companies whose products they sell in key areas correlated to a dealer’s operational model.
The Dealer’s Choice award is designed to recognize those manufacturers that in the eyes of the dealers are doing an exceptional job of providing them with top-quality products, parts, services and support.
The recipients of the 2014 Dealer’s Choice awards were Kubota Tractor Corporation, Vermeer Corporation and Scag Power Equipment.
“These companies are to be complimented for their efforts to excel and assist in the key areas related to the dealer’s business operations,” said NAEDA’s Joe Dykes. “While these companies came out on top, it should be noted that many of the companies evaluated by the dealers also rated extremely well. There is always room for improvement, and the companies that our dealers represent, for the most part, perform well above average, according to the survey results.”
The Gold Level award recognizes those manufacturers that have achieved exceptionally high dealer rating levels as part of NAEDA’s Manufacturer recognition program. The companies achieving 2014 Gold Level status were as follows: Kioti Tractor, Land Pride, H&S Manufacturing, Woods, Grasshopper, Stihl, Echo, Ariens and Shindaiwa.
The recipient of the 2014 Most Improved award was McCormick Tractor. McCormick earned the honor by attaining the greatest percentage of improvement in overall ratings from 2013 ratings in the NAEDA Dealer Manufacturer Relations Survey.
NAEDA congratulates these recipients and compliments all manufacturers in recognizing the importance of the dealer-manufacturer relationship from the dealers’ perspective.