NMMA partners with OPEI on ethanol education campaign

The National Marine Manufacturers Association (NMMA) and the Outdoor Power Equipment Institute (OPEI) announced a new partnership surrounding OPEI’s “Look Before You Pump” ethanol education campaign. NMMA is now distributing “Look Before You Pump” messaging and materials to its membership and other stakeholders. Created by OPEI, an international trade association representing 100 small-engine, utility vehicle and outdoor power equipment manufacturers and suppliers, the “Look Before You Pump” campaign helps consumers protect their boat, other non-road vehicles, and outdoor power and small-engine equipment investments.

Known by its emblematic prominent, red warning hand symbol indicating ‘OK’ for 10-percent ethanol and ‘No’ for mid-level ethanol blends (such as E15, E30 and E85), the “Look Before You Pump” campaign is spreading nationwide as ethanol-blended fuels containing more than 10-percent ethanol are made available in the marketplace for “flex-fuel” automobiles.

OPEI and NMMA urge consumers to read their equipment operating manuals before filling engines with gasoline to ensure they use the right fuel. For more information, visit www.LookBeforeYouPump.com and search for #LookB4UPump on Twitter and Facebook. For more updates, follow NMMA on Twitter using @therealnmma.