Exmark Manufacturing announced Jan. 26 that it has formed a sponsor partnership with professional bass fishing superstar Mike Iaconelli of the hit original fishing talk show, “Ike Live.” A live, digital experience, “Ike Live” airs twice a month at MikeIaconelli.com. Guests range from the stars of professional fishing, to national sports and entertainment celebrities who love the outdoors.
“Mike’s ‘Never Give Up’ mantra, coupled with his charismatic brand essence and strong work ethic, are a perfect match for Exmark in demonstrating our commitment to quality workmanship, durability, and desire to create more free time for our customers,” said John Cloutier, senior marketing manager at Exmark. “As evidenced by Mike’s recent win on the Delaware River, it’s clear that he has an extremely passionate fan base who embraces his unique approach to professional fishing and enjoyment of the sport. We are thrilled to tap into Mike’s enthusiasm to help Exmark continue becoming the preferred mower brand among fishing and outdoor enthusiasts.”
Exmark will utilize the “Ike Live” digital platform to further its commitment to solidifying its brand with the nation’s most active outdoor enthusiasts, as 75 percent of Exmark’s existing customers consider themselves to be avid fishermen.
“I’m extremely excited to be working with Exmark in 2015, and am proud to help bring awareness of this superior brand of mowers to the sport fishing world,” stated Iaconelli. “As a father of four who is always on the road, the last thing I want to do when I get home is spend all day mowing the lawn. Thanks to my Exmark, I can spend more time doing the things I love, knowing my yard looks great!”
Exmark will be unveiling a Take Back Your Weekends-branded content campaign and associated video submission contest (open for entries April 1-June 30, 2015) that will include an all-expense-paid fishing trip with Mike in his hometown of Philadelphia, Pa. Exmark will also be distributing original Iaconelli video content through a network of national websites and publisher exchanges, as well as driving endemic and mainstream awareness of this initiative through a far-reaching broadcast, digital and print advertising campaign.
For more information, visit exmark.com.