The Toro Company recently announced the formation of a partnership with the National Hispanic Landscape Alliance (NHLA), an association that facilitates and promotes the advancement of Hispanic-Americans as landscape industry professionals and leaders.
“All of us here at Toro understand the growing influence of Hispanic-Americans in the landscape industry, and we want to do our part in helping advance the NHLA’s message,” explained Rob Little, director of marketing for Toro’s residential & landscape contractor businesses. “We were impressed with how closely the values of NHLA aligned with our own corporate values, and we are pleased to announce this newfound partnership.”
Through its efforts, the NHLA seeks to inform, encourage, empower, and support its members so that they can become highly successful professionals, better-engaged leaders and more effective industry advocates. Additionally, the NHLA works with elected officials and policy-makers to address issues that affect the landscape industry and the livelihood of landscape company owners and their employees.
“Toro’s steadfast commitment to the green industry over their 100 years in business is an outstanding illustration of the American dream, which truly resonates with Hispanic-Americans from coast to coast,” said NHLA Executive Director Ralph Egües. “We’re looking forward to continuing our advocacy of our membership base, and supporting members like Toro help make this all possible.”
By partnering with NHLA, Toro now will be able to better support and work with one of the youngest and fastest-growing market segments in the landscaping industry. The partnership was finalized in early 2015.