Mahindra USA aligns with Paladin for implements

Mahindra USA announced March 4 that it will begin utilizing Paladin Attachments as its implement supplier in April 2015. This follows Paladin’s acquisition of Kodiak Manufacturing, Inc., Mahindra’s current implement supplier. Mahindra anticipates a smooth transition as the Kodiak management team will remain in place, and the Paladin team will bring its expertise along with a solid platform for continued growth through increased capacity and market support. The integration will be transparent to Mahindra’s dealers, who can continue ordering product through existing channels.

“This new partnership will deliver increased capacity and continued quality improvements for our implement business as Paladin will add value through process and manufacturing diversity, improvements and efficiencies,” said Mani Iyer, president, Mahindra USA. “Paladin brings manufacturing diversity and market support services that will enhance the overall customer experience with current Mahindra – Kodiak products.”

“Our dealers can expect a seamless transition from a day-to-day operations perspective,” added Cleo Franklin, vice president, marketing and strategic planning, Mahindra USA. “Paladin’s strength in market support services will provide our dealers with a quality customer experience. Paladin is a great addition to our family of partners supporting Mahindra’s rapid growth in the North American market. Their passion for delivering high-quality products and service is a great fit with our customer-first philosophy.”

“We look forward to this new business relationship and continuing to build on the trust which Kodiak, Paladin and Mahindra have enjoyed thus far in our relationships,” said Mike Flannery, vice president and general manager, Paladin Attachments.

For more information, visit www.mahindrausa.com.