Mahindra USA and Yahoo Sports Radio form partnership

Mahindra USA and Yahoo Sports Radio are hitting the air with a comprehensive nationwide marketing partnership to support the continued growth of the Mahindra brand and the company’s extensive dealer network. The campaign provides Mahindra with a sweeping, multi-platform presence on Yahoo Sports Radio’s network of more than 500 radio station affiliates. In this new partnership, Mahindra will be a presenting sponsor of Yahoo Sports Radio’s coverage updates of several of the largest sporting events of the year, including coverage of the most recent Super Bowl (XLIX) and the current March Madness collegiate basketball events.

As part of the Yahoo Sports Radio campaign and in appreciation of their service, Mahindra is offering First Responders across America an opportunity to win a Mahindra eMax 22 HST tractor with front-end loader. Any active or retired law enforcement, firefighter or EMT is eligible to enter through Yahoo Sports Radio’s website or through April 4, 2015. The winner will be announced on April 6 during the pre-game of the men’s college basketball championship game, which will be broadcast on 190 Yahoo Sports Radio affiliates. This is one element of Mahindra’s First Responders Appreciation Program that includes special discounts on a tractor and implement purchase for the people who bravely serve their communities.

“Our investment in marketing through Yahoo Sports Radio is an exciting addition to our overall branding strategy,” said Cleo Franklin, vice president, marketing and strategic planning, Mahindra USA. “Mahindra sales are outpacing the industry, and we attribute this growth to developing a strategic and innovative approach to our branding campaign backed up by delivering best-value products with industry-leading service and support. Our partnership with Yahoo Sports Radio provides a strong platform for supporting our dealers and customers in the communities where they work and live. We appreciate the opportunity to support our Rise initiative of driving positive change by recognizing the courage and hard work of those who serve us, our First Responders, by serving them in return. We cannot thank them enough for putting the safety of their communities first.”

“We are delighted to partner with Mahindra on this initiative as their growth has been phenomenal,” said David Gow, CEO of Yahoo Sports Radio. “It’s exciting to introduce the world’s number one selling tractor to our audience with this promotion to showcase the Mahindra Rise philosophy of community partnership to drive positive change. Yahoo Sports Radio is proud to honor our First Responders as they put their lives on the line every day to keep us safe.”


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