New Holland supports North American heroes with equipment incentive

In honor of the bravery, service and sacrifice of America’s and Canada’s military and first responders, New Holland has announced the expansion of the True Blue Salute Military and First Responder incentive program. This annual program provides an exclusive, year-round equipment incentive to all current and retired United States and Canadian military personnel and first responders.

“New Holland is honored to show our appreciation and support of our military and first responders through the True Blue Salute program,” said Mark Hooper, senior director of marketing for New Holland in North America. “It’s our way of saying thanks to the heroes in North America who serve and protect us.”

New Holland is extending a special equipment offer to active, reserve, retired military and honorably discharged veterans, as well as current or retired first responders, including police officers, firefighters, and emergency medical technicians. New Holland will offer $500 off the purchase of select new New Holland tractors, light construction equipment, and hay and forage products purchased from an authorized New Holland dealer in the United States or Canada.  A valid, government-issued military ID card or other proof of service is required. Information on eligible equipment is available from local, authorized New Holland dealers.

For more details regarding identification requirements and eligible equipment, click here.