Jacobsen, a Textron Inc. company, made an orange splash at GIE+EXPO. The Charlotte, N.C.-based company unveiled nine new products, creating a buzz on the floor of the Kentucky Exposition Center, and carried that over to downtown Louisville at 4th Street Live!
Wrapped in a theme titled “The Power of Orange,” Jacobsen used its distinctive brand color to help promote its Professional Series product line to the market.
“’The Power of Orange’ is about letting GIE+EXPO attendees and the market know how serious we are about providing quality, reliable products to a new segment of the market,” said Glenn King, director of marketing for Jacobsen.
In addition to launching the Jacobsen Professional Series, which includes three lines of zero-turn mowers and seven different models of utility vehicles, Jacobsen also sponsored Kellie Pickler’s Thursday night concert at 4th Street Live!
The flagship of Jacobsen’s new Professional Series is the RZT line of ride-on zero-turn mowers, which provides the power and performance to handle any turf job with ease. The new Jacobsen utility vehicles are led by the diesel-powered Truckster HX, featuring a large capacity of 1,600 pounds and a top speed of 24.9 mph.
“The GIE+EXPO is the ideal launching point for our new Professional Series of mowers and utility vehicles and our message to the market,” said David Withers, president of Jacobsen. “Because we’ve been around since 1921, many folks are familiar with our brand and associate Jacobsen with the professional end of the market. The GIE+EXPO gives us the opportunity to broaden our customer base. The show also gives us a chance to meet with distributors interested in carrying our new line of products.”
Additional information about Jacobsen can be found at jacobsen.com.