Survey reveals more than half of homeowners do not think their home has a lot of curb appeal

A survey from Briggs & Stratton Corporation revealed 65 percent of homeowners who have a lawn say their home’s yard/lawn had a lot/some influence on their home-buying decision. However, only 47 percent of those same homeowners with a lawn feel their own lawn has a lot of curb appeal. This suggests there are many unsatisfied homeowners and perhaps even some who aren’t sure how to improve their homes’ aesthetics, which may have the potential to make or break a sale.

The survey, conducted online by Harris Poll on behalf of Briggs & Stratton in July 2015 among 2,039 U.S. adults, showed that many homeowners feel the state of their lawn was influential in their purchasing decision — and inevitably, to their home’s overall appeal — but many don’t feel their home quite makes the cut.

“In our experience, the discrepancy is a combination of being intimidated by where to begin and the assumption it will be time consuming,” said Carissa Gingras, marketing director for consumer engines and service at Briggs & Stratton. “But it doesn’t have to be either.”

There are a number of small changes homeowners can make throughout all seasons that can have a big impact, from adding color to stringing up a few outdoor lights.

“Pops of colors from potted plants or evergreens and outdoor lighting is an affordable way to brighten up a yard or monotone exterior in any season,” added Gingras. “And maintaining a tidy outdoor space with a clean-cut lawn and by clearing away leaves, branches and snow can vastly improve curb appeal.”

For more tips on improving curb appeal, visit http://blog.briggsandstratton.com.