Anonymous Distributor

There are many techniques that people follow in order to ensure that their business or line of work is a smashing success. Although not everyone follows the same guidelines, most of the basic tenets of success are universal. Whether you own a large business, small business, retail store or lawn and garden repair shop, it is still important to have a system for your success. Mark Cuban talks about the six most important areas that one must understand and implement in order to be successful in his or her business.

There are no shortcuts in business. In order to be successful, there are some things that you must know. These are not all of them by a long shot, but in my humble opinion, they are six of the most important…

1. Know how to sell.

Selling means being able to convey why your product or service, which may be you if you are looking for a job, will make things better. Selling is never about convincing. It is always about helping.

2. Put yourself in the shoes of your customer.

If you know how to put the person you are dealing with in a position to succeed, you can be successful. In order to do this, you must be able to quickly understand the needs and demands of that person and those of the company (companies) that person works for or with. Every person and industry are different. This is something that comes from investing incredible amounts of time to understand different industries, businesses and roles, as well as what has made them work or not work.

It is a never-ending process of learning about what companies need, what people in those companies need, and how they work. If you don’t understand what it takes to make the people and companies you work with better, you don’t understand how to be successful.

3. Know as much as you can about technology.

The beautiful thing about technology is that it changes every day. Look at any tech you can see today or have ever seen. Any tech you have read about. It was invented by someone. That person knows the product better than everyone. On the day that it is released, you are as knowledgeable about that technology as anyone else in the world. From there, it’s just about effort to keep learning.

If you are one of the few people that knows the new technologies, you are in a unique position to put yourself in the shoes of your customer(s) and determine if the new technology can be beneficial. New technologies enable change, and where there is change, there is opportunity. It’s up to you to figure out what that opportunity is.

Keeping up to speed with technology is very important, especially in the lawn and garden industry. New emerging tools and technologies are making everyday work much more efficient for those inside the shop and those operating the equipment outside. Staying ahead of the game with technology will give you the edge to be successful in this field.

4. Always ask how you would design a solution if no current solution existed.

Of all the things we do in business, 99.99 percent of them are being done the way they have always been done. Most people don’t reimagine how things should be done. That is what successful people do. Every situation they are in, they take their knowledge of the business or situation they are visiting, whether it’s buying a deck of playing cards, eating at a restaurant, or trying to solve a problem, and think about how to reinvent it. They don’t ask people what they would want. They envision a complete reapplication. Then, they decide what to do with what they just recreated.

5. Is it the path of least resistance to something better?

A lot of people come up with ways of doing things that they think are great/amazing. What they fail to ask is whether it will make anyone else’s life better or easier. The simple test of any imagineering of a process or situation is simple. Is this the path of resistance to a better place for the user? Yes or No.

6. Be nice.

Lastly and most importantly, be nice. People hate dealing with people who are jerks. It’s always easier to be nice than to be a jerk. Don’t be a jerk.


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