Makita has expanded its presence in the world of soccer as the Official Power Tool and Official Partner of the 2016 Copa America Centenario. It is the latest in a growing number of Makita initiatives that engage the professional tool user through soccer, the fastest growing sport in the United States.
Makita joins Anheuser-Busch, Coca-Cola, Delta Air Lines, Nike, Samsung, Sprint, State Farm, and Swiss watch brand TAG Heuer as tournament partners.
Copa America is the oldest international continental competition and will feature some of the world’s best players from North, South and Central America and the Caribbean. The Copa America Centenario honors 100 years of the Copa America Tournament, with competition June 3-26, 2016, in 10 markets across the United States.
Two 100-year milestones
“It is a privilege to be a part of the Copa America Centenario,” said Ken Hefley, senior vice president of marketing at Makita U.S.A. Inc. “Makita Corporation just celebrated its 100-year anniversary, so we appreciate the milestone that Copa America has achieved. As an active sponsor of soccer here in the United States, Makita has watched the beautiful game attract a growing number of fans, including big numbers from our audience of professional contractors and tool users. Makita is excited to help bring some of the world’s best teams and players to the legions of soccer fans here in the U.S.A., and along the way bring new supporters to the game as Copa America looks ahead to another 100 years of world-class competition.”
Bringing Copa America to tool users and dealers
Makita will deliver the excitement of Copa America Centenario to professional tool users and dealers across America through online sweepstakes, in-store promotions and activation, and more. On match days, fans can look for Makita-hosted game-day celebrations with local dealers and contractors, as well as on-site Makita tool demonstrations.
Makita’s expanding presence in soccer
Copa America Centenario is the latest in Makita’s expanding presence in soccer, which includes the Official Power Tool sponsorship of Major League Soccer (MLS), and sponsorship of Mexican National Team (MNT) during its annual matches in the United States. Makita recently launched the “Road to 2016 MLS Cup Sweepstakes,” an exciting opportunity for fans to enter for a chance to win a trip to the 2016 MLS Cup by showing the world their favorite Makita tool with a photo or video #MyMakita on social media.
Tournament opens June 3
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Copa America Centenario will open on Friday, June 3, when host United States welcomes Colombia to Levi’s Stadium in Santa Clara, Calif. The inaugural match will kick off at 9:30 p.m. ET. Copa America Centenario will be televised around the world, and on Univision and FOX family of networks in the United States. For more information, including competition schedule and detailed broadcast schedule, go to www.ca2016.com.