On May 25, the Equipment Dealers Association (EDA) released its 2016 Dealer-Manufacturer Relations Survey Report. This annual report contains valuable information about the relationship between dealers and their suppliers. Both equipment manufacturers and dealers find the data to be beneficial in improving product/service quality and promoting top-ranked products to consumers. This report provides manufacturers some insight into how their products and services compare to their competitors, and it is often used as a means to support change and improvements within the supply chain. The report also offers dealers the ability to evaluate new product lines to consider carrying for their customers.
In this year’s survey, equipment dealers were asked to rate up to seven of its manufacturer lines carried based on 12 criteria related to operations and support. Only manufacturers that received the minimum number of ratings were included in the final survey results. This year, 55 different manufacturers were represented in four categories: Full-Line Manufacturer, Tractor Manufacturer, Shortline Manufacturer, and Outdoor Power Equipment Manufacturer.
This year, more than 2,300 dealers participated in the survey, a 25-percent increase over last year’s total of 1,857. Participating dealers rated an average of four manufacturers each for a total of 9,180 individual ratings, a 38-percent increase over last year’s total of 6,671.
The Dealer-Manufacturer Relations Survey and corresponding report represent a key initiative of EDA. Only dealer members and manufacturers rated in the survey receive copies of the report. EDA encourages equipment dealers and manufacturers to join the association and receive the many benefits of membership.
Within the next few weeks, EDA will announce the recipients of the 2016 Dealer’s Choice Awards within each of the four manufacturer categories.
Founded in 1900, the Equipment Dealers Association, formerly known as the North American Equipment Dealers Association, is a non-profit trade organization representing 4,500 retail dealers extensively engaged in the sale and service of agricultural, construction, industrial, forestry, outdoor power, lawn and garden, and/or turf equipment. EDA provides essential value to its members by enhancing the dealer-manufacturer relationship and advocating for a positive legislative and regulatory environment. EDA is headquartered in St. Louis, Mo., and is affiliated with regional associations located throughout the United States and Canada. For additional information, visit www.equipmentdealer.org.