Fuji Heavy Industries announces name and focus changes

On May 27, Fuji Heavy Industries (FHI) announced a name change to Subaru Corporation along with an operational change that will focus all engineering and financial resources on the quickly growing automobile division. The Industrial Power Products division will close after fulfilling all order commitments for 2017. Product parts and support will remain available indefinitely.

Subaru Industrial Power Products and Subaru Automobile have seen tremendous growth in recent years. With more demands for resources, the company will focus on the automobile division — in efforts to continue leading the industry in a number of automotive categories around the globe.

To make the transition as smooth as possible for its customers, Subaru intends to continue to supply spare parts for a reasonable period to meet market requirements. Additionally, customers will see no change in quality assurance of products.

FHI also announced the immediate suspension of all new development projects of the industrial business. This includes not only newly received inquiries but current on-going projects as well.

FHI will temporarily maintain the production, supply and servicing of existing models. The exact suspension date of these existing products has not yet been determined, but FHI’s intent is to cease production of existing products by the end of September 2017. The company will keep customers informed of any further details regarding production.

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