KYMCO USA names new national sales manager

After distinguishing himself at every level of the powersports industry, from pre-delivery inspector, certified service technician, service manager, sales and general manager at the retail level, as well as district sales manager at the OEM level, Mike Hancock has now assumed the position of national sales manager at KYMCO USA.

A graduate of Ferris State University in Grand Rapids, Mich., Hancock has spent 21 years in powersports, the past 10 as KYMCO’S district sales manager in Tennessee, Kentucky, Virginia and North Carolina, where he managed as many as 98 dealers.

He accepted a position with KYMCO USA on the eve of the company’s 2006 launch of its mass dealer development and brand awareness program. Before joining the KYMCO team, he worked for 11 years at Jim Bennett Yacht Sales in Iuka, Miss., a top-tier dealership specializing in yachts, sport boats, personal watercraft and powersports.

As national sales manager, Hancock is committed to the current dealer network’s development, as well as expanding the dealer and retail customer base through the “KYMCO Cares” mantra first articulated by CEO Victor Tsai.

“The message is that we’re not just another OEM pushing product down your throat,” Hancock said. “Ultimately, we want our dealers to be successful, by profiting from each sale and growing each year with our brand.

“We launched in the U.S. at a time when so many other brands were trying to break into the market, which diluted us and made our efforts much more laborious. Through the tough times of the industry, we have stayed the course. Our message is pretty clear: We are a rock-solid brand delivering quality products and service through a quality dealer network, and we’re here to stay.”

Hancock is presently living in Nashville, Tenn., with his wife Taryn Murphy, who is an accomplished singer/songwriter.