The Equipment Dealers Association (EDA) recently completed the 2016 Dealer-Manufacturer Relations Survey Report and subsequently announced the Dealer’s Choice Award recipients. The Dealer’s Choice Award is presented to manufacturers that receive the highest ratings in 12 key categories covering operations and support. One recipient is selected in each of EDA’s four manufacturer membership categories.
Recipients for the 2016 Dealer’s Choice Award were as follows:
- Full-line Manufacturer: John Deere
- Tractor Manufacturer: LS Tractor
- Shortline Manufacturer: Vermeer
- Outdoor Power Equipment Manufacturer: Grasshopper
Since the award’s inception in 2013, Vermeer has achieved the top rating in the Shortline Manufacturer category all four years. John Deere, LS Tractor and Grasshopper topped their respective categories for the second consecutive year.
EDA also bestows Gold Level recognition to the manufacturers that receive exceptional overall ratings. The 2016 Gold Level recipients were as follows:
- Tractor Manufacturers: Branson Tractor, Kioti Tractor and Kubota
- Shortline Manufacturers: Bourgault Industries, Claas, Degelman, Great Plains, H&S Manufacturing, Kuhn NA, Land Pride, Landoll, MacDon Industries, Meyer Manufacturing, Unverferth Manufacturing and Woods
- Outdoor Power Equipment Manufacturers: Ariens, Echo, Exmark, Ferris, Gravely, Hustler, Scag, Shindaiwa, Stihl, Toro, Walker and Wright Manufacturing
The total number of Gold Level recipients increased significantly from 16 in 2015 to 27 this year. Overall, average ratings improved and were more clustered as compared to last year. For the second year in a row, Dixie Chopper received the Most Improved Award for achieving the greatest percentage increase in overall ratings from 2015 among all manufacturers.
EDA extended its congratulations to all of the award recipients for providing excellent products, service and support to their dealers. EDA also offered its appreciation to the many dealers who participated in this year’s survey. For additional information about EDA, visit www.equipmentdealer.org.