Sheffield Financial names new president

1610_OPE_FN_Sheffield Financial_Jeff Ellison

Jeff Ellison

Sheffield Financial, a Clemmons, N.C.-based division of Branch Banking and Trust Company (BB&T), announced that Jeff Ellison has been named president effective Aug 1. This position was held previously by Jack Snow, who will continue to serve as Sheffield’s CEO.

“We are fortunate to have Jeff in this very important leadership role as he brings a wealth of proven leadership and experience to Sheffield,” Snow said. “His extensive knowledge of this industry and career accomplishments will be a strong asset for continuing our future growth and momentum.”

Ellison, 54, joined BB&T in 1984 as part of the management development program. At BB&T, he has served in a number of roles, including business services officer, market executive and retail banking manager. In 2002, he was named senior credit officer for BB&T’s Florida Region and moved to the East Florida region in 2004. Since 2009, he has been president of Mortgage Warehouse lending in Orlando, Fla.

A graduate of the University of North Carolina-Chapel Hill, Ellison received a bachelor’s degree in business administration and finance. He has served in leadership capacities for a variety of community organizations, including the American Red Cross, Lions Clubs, Rotary Clubs, Junior Achievement and United Way.

Sheffield Financial is a division of Branch Banking and Trust Company, which is a subsidiary of BB&T Corporation. Sheffield, which has financed more than $16 billion in loans since its founding in 1992, currently services more than 30,000 outdoor power equipment, power sports and trailer dealers nationwide. The company provides retail financing options in all 50 states for more than 250 manufacturers of outdoor power equipment, trailers and power sports equipment, such as snowmobiles, all-terrain vehicles, side-by-side vehicles, motorcycles and personal watercraft. For more information about Sheffield Financial, visit