On September 27, Mahindra North America (MNA), in partnership with Bercomac, opened its sixth Mahindra Authorized Distribution Center (MADC) in Adstock, Quebec, Canada. MADC East Canada, solidifies the partnership between Bercomac and Mahindra; Bercomac also manufactures implements for Mahindra tractors and utility vehicles. This will provide the Canadian Mahindra dealer network with an in-country resource to efficiently supply product and service support from Mahindra.
“We are invested in expanding Mahindra’s presence in the Canadian market and committed to delivering the resources our dealers need to be successful,” said Mani Iyer, president and CEO, Mahindra North America. “Mahindra is seeing steady growth in brand awareness and sales of both tractors and utility vehicles, creating the need for a dedicated facility in Canada. This new facility increases our capacity, ensures we keep pace with demand, and enhances our ability to support the Mahindra dealer network. Bercomac has been a strong partner in Canada, and we are pleased to expand our ties with the company.”
This MADC, serving dealers throughout Canada, is a 22,000-square-foot assembly and distribution facility situated on 4.5 acres. It will bring new jobs to the community through direct employment and development of infrastructure for the new facility. To further support the Mahindra dealer network, the MCADC, also will serve as the Mahindra Regional Sales & Service Training center, offering easily accessible dealer development, sales and service classes.
“Mahindra offers quality, heavy-duty tractors and utility vehicles that deliver reliable performance,” said Sebastien Acteau, president, Mahindra East-Canada MADC. “This is an opportunity to grow the brand in Canada and continue the tradition of providing customers with tough equipment that work as hard as they do. We are pleased to partner with a company that stands behind its products with up to a seven-year warranty, invests to support its dealers, and also believes in driving positive change by supporting people and communities where they do business. We look forward to a long partnership with Mahindra.”