Altoz unveils an industry-first zero-turn mower at successful dealer meeting


Altoz TRX

Outdoor power equipment dealers from across the country recently gathered at Altoz headquarters in Greenbush, Minn., for an exclusive “Dealer Meeting & 2017 New Model Unveiling.” The daylong event provided dealers with a first look and hands-on demo of the new Altoz 2017 models, including a zero-turn mower in a completely new segment. With a beautiful Minnesota fall day as the backdrop, dealers were able to cut with the new models and meet the engineers, sales, marketing and production staff that all play a part in creating Altoz zero-turn mowers.

The day kicked off with Altoz owners, Dennis and Terri Brazier, sharing background on themselves, the story of how Altoz began, plus their personal business philosophy. Dealers were also given a behind-the-scenes look at how Altoz mowers are built in the company’s state-of-art manufacturing facility.

“It’s extremely rewarding to meet our dealers face to face and receive such positive feedback on the models we’re introducing this year,” said Dennis Brazier, CEO and owner of Altoz. “Based on their reactions, we’re really excited to share the 2017 model line with a wider audience in the weeks ahead.”

Following the facility tour, Brazier, as well as Karl Bjorkman, sales/marketing director, and Mark Reese, chief engineer, introduced the Altoz 2017 product line to the group. Within the 39-model lineup for 2017, several brand-new models were unveiled to dealers including the XE HD, XP HD, Limited Edition XR SS and XE SS models, as well as Altoz’s TRX, the outdoor power equipment industry’s first zero-turn mower with tracks.

“Altoz’s 2017 lineup is excellent, and the TRX is unbelievable!” commented Jonathan Sever from Wheels & Blades in Commerce Township, Mich. “I put it in every position possible on the hill — it doesn’t slide, it doesn’t move. If you’re cutting along highways, this is definitely the machine you want.”