ARI Network Services, Inc. announced on January 24 that The Toro Company, a global leader in the outdoor power equipment industry, has renewed its partnership with ARI to act as the only co-op-approved website vendor for its network of residential and landscape contractor equipment dealers throughout North America.
“With the majority of consumers researching products online, it’s more important than ever that we provide our dealers with a fully Toro-branded online experience,” said Rob Little, marketing director for Toro’s residential & landscape contractor businesses. “We’re confident that our dealers will continue to embrace our website program with ARI and, as a result, will continue to be better equipped to promote Toro’s strongest offers and latest product offerings.”
Leveraging the power of ARI’s award-winning dealer website platform, ARI will continue to build and host Toro-branded sites and offer Toro dealers easy access to the company’s full library of product catalogs, pre-loaded promotions and parts lookup data. In addition, the Toro-branded dealer websites are the exclusive approved sites to which Toro’s residential and landscape contractor dealer online locator will point.
“Toro’s renewal of our partnership is further testament to the value of our dealer websites, and we are committed to continuing to offer its dealers a seamless, branded online experience to drive online leads and in-store sales,” said Roy W. Olivier, ARI president and CEO. “Hundreds of Toro dealers currently use an ARI-powered dealer website to take their online presence to the next level. We look forward to helping even more Toro dealers ‘Sell More Stuff!’ in the coming years.”