In 1995, Husqvarna Group created the robotic lawn mower market by introducing the Solar Mower, the world’s first-ever robotic mower. In addition to being robotic and automatic, it was also solar powered. On April 21, 2017, the Husqvarna Group celebrated its 1 millionth robotic mower sold since its introduction. The Husqvarna Group’s family of robotic mowers consists of units sold under the Husqvarna, Gardena, McCulloch and Flymo brands.
Husqvarna Group is a pioneer in robotic grass-cutting technology, and through the success of its range of products and solutions, the global market leader in robotic lawn mowing. Western Europe is the main market for robotic mowers and has grown at more than a 20-percent clip per year.
“Celebrating 1,000,000 environmentally friendly robotic mowers is a milestone for the Group,” said Kai Wärn, CEO and president for Husqvarna Group. “More than 20 years ago, we created the robotic mower market and have developed the market ever since. We naturally have a strong market leadership within this category, while many of our competitors still are fairly new in the market. We see that in many countries the market for robotic mowers still remains small, while others have grown substantially — meaning sizeable growth opportunities in this exciting segment remains. Our aim is to maintain our leadership position by providing the most reliable, safe and efficient products and solutions.”
Extensive knowledge and experience built into the products mean reliable, safe and proven products. With a mindset of continually making improvements, the robotic mowers have become more robust, easier to install and use, and can handle even more complex gardens. A robotic mower is energy efficient and has almost no emissions during use. The electricity consumption for maintaining a 1,000-square-meter lawn is approximately equal to an 11-watt light bulb. Now, it is possible to control, program, and track a robotic mower via a smartphone or tablet app, as well as easily control the watering and lawn care from anywhere, anytime. During the past 20-plus years, Husqvarna Group has invested a lot of effort to reduce the product’s noise level to a minimum.
“Our advanced robotic mower solutions has created our market-leading position,” added Wärn. “All our robotic mowers are designed in Sweden and produced at our state-of-the-art plants in Europe, before they are shipped all over the world. As the market leader, we are committed to continue to stand at the forefront, delivering the best end-customer solutions, as well as continuously evolve our offer based on how people connect and engage within this area.”