Kubota Tractor Corporation (Kubota), one of the leading tractor and heavy equipment manufacturers in the industry, announced May 25 that is has joined with the National Hispanic Landscape Alliance (NHLA), an organization dedicated to facilitating the upward mobility of Hispanic Americans as professionals and entrepreneurs in the landscape industry.
“Kubota proudly manufactures in our facilities in Gainesville, Georgia, a complete line of commercial turf products, consumer lawn and garden equipment and utility vehicles for the U.S. market,” said Rajesh Joshi, Kubota director of marketing for turf and RTV products. “We are pleased to join the NHLA in support of their efforts to lead the Hispanic landscape industry, and provide resources to members that help them thrive as effective advocates and influential industry leaders.”
Since its inception in 2011, the NHLA’s mission has been to empower and equip its members with the necessary tools and resources to grow and become more successful professionals in the industry. According to the U.S. Hispanic Chamber of Commerce, Hispanic Americans make up more than one third of the landscape industry workforce and 17 percent of its business owners, more than twice the national average in both categories.
“Kubota is one of the world’s leading manufacturing companies, long recognized for their commitment to excellence and innovation,” said Ralph Egües, NHLA executive director. “For more than 40 years, Kubota has provided landscaping professionals in the United States high-quality equipment they can rely on. The NHLA is delighted by Kubota’s interest in the work of the NHLA and desire to work with us to facilitate the professional advancement and business success of our members and industry Hispanics generally. We are truly delighted that Kubota has joined our association as a supporting member.”