EDA announces webinar series for OPE dealers

The Equipment Dealers Association (EDA) has announced the development of a series of six webinars specifically designed for equipment dealers who sell outdoor power products.  The series is set to kick off in August 2017 and will run through January 2018 with one webinar being produced each month.

EDA is pleased to be working with two associate members on this series, ARI and Team SI.  Each group has prepared three webinars that address issues and concerns that OPE dealers struggle with. Topics and schedule are as follows:

Thursday, Aug. 17 – Team SI: Understanding the Customer Journey to Online Purchase
Thursday, Sept. 21 – ARI: Charting Your Digital Marketing Game Plan
Thursday, Oct. 26  – Team SI: Your Website: The Foundation of all Your Marketing
Thursday, Nov. 16  – ARI: SEO for Beginners: Best Practices & Successful Tactics
Thursday, Dec. 14  – Team SI: The Power of Data-Driven Marketing using TraDigital
Thursday, Jan. 18  – ARI: Online Advertising 101: Build Paid Campaigns that Drive ROI

All webinars will begin promptly at noon (CST).

The entire webinar series is FREE to EDA members. If you would like to join, please complete the membership application. If you have questions about membership or wish to confirm your membership status, please call EDA’s office at (636) 349-5000.

In addition to these webinars, both ARI and Team SI are offering a special deal for new EDA members. ARI is offering members 50 percent off website setup fees and Team SI is offering a free website audit. Please mention your EDA membership when contacting either company.


During registration, you will be prompted to select as many webinars in the series as you would like to participate in.  After registering, you will receive a confirmation e-mail containing information about joining the webinar.