GIE+EXPO 2017 will be bigger than ever

GIE+EXPOTopping the last two years’ record-setting shows, the 2017 Green Industry & Equipment Expo (GIE+EXPO) and the co-located Hardscape North America (HNA) are shaping up to be the largest ever. With exhibits expected to cover 50,000 square feet more than last year and more early bird attendee registrations than ever, participation from all segments of the industry is going strong.

* Overall, attendee registrations are up 13 percent over 2016’s record-setting numbers. The lawn and landscape professional category is up 19 percent.

* Exhibitor participation is up with about 1,000 GIE+EXPO and HNA exhibits, indoors and out. 20 percent are new exhibitors.

* The Outdoor Demonstration Area will cover more than 20 acres.

* More new product introductions are expected, with more than 100 products in the sold-out New Products Showcase and 25 exhibitors hosting press conferences.

* Hardscape North America, co-located with GIE+EXPO, has increased by 15 percent over 2016’s record-breaking size.

* Dealer programming — including the opening keynote luncheon, the new Dealer Boot Camp by Bob Clements, UTV University presented by Outdoor Power Equipment and sister publication Powersports Business, and free 30-minute dealer workshops — are expected to draw more than 1,000 participants.

* GIE+EXPO’s pre-registration contractor workshops are up 34 percent. Several are already sold out and the show managers expect others for follow suit shortly.

Looking ahead

Because of the show’s continued growth, a new format will be implemented in 2018, allowing contractors an extra day on the show floor and the opportunity to demo all three days. Starting next year, the indoor show floor will be open exclusively for dealers, retailers and the media at noon on Wednesday. Then, beginning at 3 p.m. and continuing Thursday and Friday, the entire industry will be invited to visit the exhibits — both indoors and in the Outdoor Demonstration Area.

Attendees and exhibitors alike see the benefits of face-to-face and hands-on business interaction, according to Kris Kiser, president and CEO of the Outdoor Power Equipment Institute.

“GIE+EXPO continues to be the industry’s gathering place,” he said. “We’ve heard the contractors asking for an additional day to visit exhibits and demo equipment, and that attendee category continues to grow. So, in 2018 we’re giving them access to the show floor on Wednesday. All attendees will have the opportunity to get outside and test drive all three days as well.”

For more information

GIE+EXPO’s 2017 dates are Wednesday, Oct. 18 (Dealer Day), as well as Thursday and Friday, Oct. 19-20, for all industry participants. The annual event is sponsored by the Outdoor Power Equipment Institute, Inc. (OPEI), Professional Grounds Management Society (PGMS) and National Association of Landscape Professionals (NALP).

For more information and online registration for the trade show and education program, visit www.gie-expo.com. Other contact points include Facebook, info@GIE-EXPO.com, Twitter @GIE_EXPO and (800) 558-8767/(812) 949-9200.

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