Mowbot Inc. announced a venture investment by Husqvarna Group of Stockholm, Sweden, to support the robotic lawn care franchise in expanding its national network and continue its rapid acceleration of franchise sales.
Founded in 2017, Mowbot offers a lawn care franchise concept that focuses on solving labor and the environment issues. Mowbot franchisees only use robotic mowers and battery-powered equipment.
Since its start in 2017, Mowbot has exclusively used Husqvarna’s robotic lawn mowers and battery-powered handheld equipment. Mowbot headquarters, as well as its franchisees have been working closely with Husqvarna. Mowbot franchisees are trained by Husqvarna product experts, and have access to Husqvarna’s tech support. This investment takes the partnership to the next level as the two companies strive to disrupt the multi-billion-dollar lawn care industry through a nationwide network of franchisees using Husqvarna’s robotics and battery-powered equipment.
“Husqvarna Group is the world leader in outdoor robotics and created the robotic lawn market two decades ago. We are proud to work together to scale our businesses in the U.S.,” said Tony Hopp, CEO of Mowbot. “We will use the investment to expand our national network, and continue the acceleration of franchise sales.”
The U.S. lawn care industry is significantly different from Europe, and Husqvarna has been evaluating different channels to penetrate the U.S. market with its robotic lawn mowers.
“Mowbot complements Husqvarna’s existing sales and distribution channels in the U.S. by increasing our coverage and helping to bring the best possible automation and lawn care to our customers through the delivery and installation of our robotics,” said Alex de Courcy, Husqvarna VP North America dealer and distributor.