HNA expands dealer education

Hardscape North America’s (HNA) 2019 dealer education will expand to educational sessions over the entire three days, October 16-18, 2019, focusing on increasing dealers’ profits. Based on research of past dealer participants, HNA is increasing the number of sessions and demonstrations available.

2019 HNA Dealer Education

Sponsored by iQ Power Tools and Keystone Hardscapes

Wednesday, October 16

8:00 – 9:45 AM

Dealer Networking Breakfast

$89 or included with the Dealer VIP Pass

Dealers will have the opportunity to participate in facilitated roundtables and network with other dealers from around the country. Bring your ideas to share on these topics:

1.  Contractor Education/Programs as a Business Growth Tool

2.  Binning Systems/Inventory Control

3.  Vendor Partnerships

4.  Handling Customer Expectations for Freight

5.  Drafting New Talent into Your Business

3:15 – 4:30 PM

Moving Forward: What it Takes to be Number One

Tom Hudgin

$65 or included with the Dealer VIP Pass

Learn the critical characteristics that drive a successful, competitive leader: effective ways to compete with your products and services and how to create new ones; establish the right customer image; improve customer retention; define your business; and face the challenges that lie ahead while staying focused on that all-important vision.

Thursday, October 17

10:00 – 11:15 AM

Customer Service Touchpoints

Anne Obarski

$65 or included with the Dealer VIP Pass

Learn to define customer touchpoints in your business and how to make them memorable, enviable, and repeatable; identify the skills required to consistently exceed your customers’ expectations; and adopt a service recovery process that’s more than an apology when things go wrong.

2:30 – 3:45 PM

Super-Size Your Sales by Upselling

Gary Ross

$65 or included with the Dealer VIP Pass

When used properly, upselling can bring you closer to your customers, while generating more revenue, better retention and lower churn. This session will look at all types of customers and how we can serve them better by offering all of the possible options. Participants will learn a strong skillset that, when done correctly, will build deeper customer relationships.

New this year, dealers can choose individual sessions for $65 each or upgrade their trade show registration to include the Dealer VIP Pass for up to $160 in savings. The VIP Pass, $229 or $189 for ICPI/NCMA/BIA members, provides open access to three dealer sessions, the dealer networking breakfast and six hardscape demonstrations.

Hardscape Demonstrations

Live hardscape demonstrations, led by Frank Bourque, will be held Thursday and Friday in HNA’s new outdoor area – The Hardscape House. Dealers can upgrade their trade show registration to include all six hardscape demonstrations for only $65 or purchase the VIP Pass.

Demo 1: Proper Takeoffs, VR Designs, and Layouts

Demo 2: How to Significantly Increase Paver and Slab Installation Efficiency

Demo 3: The New Technology to Increase Retaining Wall and Raised Patio Installation Efficiency

Demo 4: Integrating Water Features, Rainwater Harvesting Systems, and Permeable Pavements

Demo 5: Outdoor Kitchens and Technology for Rapid Installations

Demo 6: Hardscapes and System Automation: Outdoor Sound, Lighting, and Fire Features

HNA 2019 early-bird trade show registration is now available for only $15* (fees increase after September 5). HNA registration includes access to both HNA and GIE+EXPO indoor exhibits, access to the Hardscape House and 20-acre Outdoor Demonstration Area, entrance to the HNA Hardscape Project Awards Recognition Presentation on Thursday, October 17 and three free concerts at Fourth Street Live!

 For more information on HNA education opportunities, visit

*Registration for non-exhibiting manufacturers, suppliers, ad agencies and media sales: Through Sept. 5: $350


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