Insta tip: Tout your products on the scene locally

With 2,611 Instagram followers, Lone Star Mower in Burleson, Texas, has more Insta followers than any OPE dealership we’ve seen in recent months. Not surprising, as the shop located south of Fort Worth promotes itself as the No. 1 largest single location Hustler dealer in Texas.

From its origins as repair shop, Lone Star Mower offers free pickup and delivery for customers who have purchased their mower from Lone Star.

For 2020, OPE will be putting the spotlight on dealerships who take advantage of the free and easy marketing and promotional vehicle that Instagram can be for your dealership.

Here, a Lone Star Mower employee simply saw some of the shop’s Hustler products getting gassed up by  a local landscape company and took a pic.

Add a quick caption:

“We love to see our customers out in the field. Thanks to Jeff and all of his crew at Pounds Landscape for believing in us for over 10 years.”

And the photo had received 59 likes in less than a week.

What type of Instagram photo is your shop planning this week to get 59 folks engaged with your dealership brand who might not otherwise have had you top of mind?

Do you have a favorite OPE dealership Instagram? Let us know by sending an email to and we’ll give them the spotlight treatment.


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