Insta tip: Customer buys product = take photo

Keeping it simple, Giles Outdoor Power Equipment, located in Perry, Georgia, used an Instagram business best practice to generate publicity and promotion for the shop earlier this week.

The dealership’s website touts being a retailer of Spartan zero turn lawn mowers, STIHL power equipment, Wright Commercial mowers and Cub Cadet lawn mowers and tractors.

Doing it like all OPE dealership oughta be doing it, Giles posted a photo of the customer alongside his 2020 Spartan mower. It was the first one of its kinds sold, too. In only one day, the post received 35 likes from the shop’s Macon-area fans.

What will your dealership be posting today that reaches 35 people who otherwise would not have had your shop at the top of their mind?

Does one of your dealership partners have an Instagram post that others could learn from? Let us know by sending an email to and we’ll give them the spotlight treatment.

Instagram Tips for 2020

Paul’s Lawn and Garden, Massillon, Ohio — 100 followers

Lone Star Mower, Burleson, Texas — 2,611 followers

Giles Outdoor Power Equipment, Perry, Georgia — 429 followers


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