Insta tip: Tout your factory promotions
When a factory promotion gets underway, promote it to your Instagram followers with a photo of the point of purchase display.
The “A Cut Above” promotion from Ferris Mowers for military and first responders allows for savings of up to $1,000 for active and retired fire, police, EMT, active duty military and military veterans.
Marietta Outdoor Power in Marietta, Ohio, makes the Instagram post look easy, using the POP display between a couple of Ferris mowers. In less than a few hours, the photo reached nine people who might not otherwise have been thinking about Marietta Outdoor Power on that time. That’s awfully impressive considering the shop has 105 followers. The hashtag use also will help build even more followers. Remember, every dealership on Instagram starts with no followers.
The dealership promotes Simplicity, Ventrac, Ferris, Bob-Cat, Husqvarna and Echo Sno-Way and SnowEx on its website. Check out some of the Instagram accounts below to see how your peers are reaching their local customers. Did you hit the mark with one of your shop’s recent posts? Let us know at dmcmahon@epgmediallc.com.
OPE Magazine Instagram Tips for 2020
Paul’s Lawn and Garden, Massillon, Ohio — 100 followers
Lone Star Mower, Burleson, Texas — 2,611 followers
Giles Outdoor Power Equipment, Perry, Georgia — 429 followers
Nord Outdoor Power, Bloomington, Illinois — 424 followers
The Boat Guy, Bourne, Massachusetts — 629 followers
LSM Outdoor Power, Keller, Texas — 148 followers
Cutters Outdoor Power Equipment, Lake Charles, Louisiana — 326 followers
Marietta Outdoor Power, Marietta, Ohio — 105 followers
