Insta Tip: Give customers ideas on how they can use the product

Carl’s Mower and Saw in Ferndale, Washington, has been in business for three decades. The dealership’s Instagram feed boasts posts that make it seem like their social media is equally seasoned.

A recent video from the showroom floor and product description about the new Stihl RG-KM Rotary Cutting Head reciprocator attachment provides all the specs and usage tips that a customer would want to know, all in 90 seconds. Take a look/listen below. Do your staffers get as excited and engaged about their product presentation, in person or on video, as the Carl’s Mower employee? The product just arrived at the shop recently and the staff member already is sharing the umpteen different ways he can think of to use it. Can you explain to your customers a few more reasons how their lives could be easier if they purchased this product from your shop?

Within 24 hours, the Facebook post had secured 29 likes from its 2,200 Facebook followers and 47 video views on its Instagram, which has 204 followers.

On its website, Carl’s promotes products from Exmark, Gravely, Honda Power Equipment, Husqvarna and Stihl.

OPE Magazine Instagram Tips for 2020

Paul’s Lawn and Garden, Massillon, Ohio — 100 followers

Lone Star Mower, Burleson, Texas — 2,611 followers

Giles Outdoor Power Equipment, Perry, Georgia — 429 followers

Nord Outdoor Power, Bloomington, Illinois — 424 followers

The Boat Guy, Bourne, Massachusetts — 629 followers

LSM Outdoor Power, Keller, Texas — 148 followers

Cutters Outdoor Power Equipment, Lake Charles, Louisiana — 326 followers

Marietta Outdoor Power, Marietta, Ohio — 105 followers

Carl’s Mower and Saw, Ferndale, Washington — 204 followers


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