Rotary reaches blade manufacturing milestone

Rotary Corporation has announced the production of its 250 millionth lawn mower blade at the company’s manufacturing division in Glennville, Georgia.

“If we could place all the blades that we have ever manufactured from end-to-end, they would circle the earth nearly three times,” said Dennis Lamb, Rotary’s chief manufacturing officer. “That’s certainly a lot of mower blades and it’s a tribute to the hard work of our many dedicated employees over the years.”

(From left) Rotary CEO Ed Nelson, Chief Manufacturing Officer Dennis Lamb, General Manager Tim Cooper and CFO Don Martin proudly display Rotary’s 250 millionth blade that was produced in early 2020.

General manager Tim Cooper added, “Even with the latest automation and technology, people remain our biggest asset. Our team members take exceptional pride in meeting stringent quality guidelines in every phase of the manufacturing process. Their commitment has been the key to our continued growth and success.”

Rotary began manufacturing mower blades in 1967. The operation has evolved from a small production line into a state-of-the-art facility featuring robotics, a cutting-edge heat treatment process and a powder coat finishing system that was installed in 2017. The company produces one blade every four seconds and more than 12 million annually, including Copperhead brand commercial mulching blades and a variety of flat, high and low-lift blades. 

In 1994, the company became one of the first in the outdoor power equipment industry to become ISO-certified for meeting high quality standards. Today, Rotary blades are sold in all 50 states and more than 75 countries.

“We are proud to manufacture world-class mower and edger blades right here in the USA with American steel,” said Rotary CEO Ed Nelson. “We uphold the highest quality standards and we have continued to make upgrades and expansions throughout our manufacturing operation to meet demand and integrate today’s technology. Our goal remains the same — to build the world’s finest quality blades at competitive prices.”

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