When the coronavirus pandemic threw a wrench into the open house being planned for Nord Outdoor Power Equipment in Bloomington, Illinois, the dealership became inventive.
Instead of cancelling the annual staple on the event calendar, Nord’s opted for a Spring Virtual Open House, created on Facebook Live. Owner Doug Nord provides fellow dealers with insight on the challenges and successes. Only in OPE Business.
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— Dave McMahon, editor, dmcmahon at epgmediallc.com