Top OPE searches by segment during July revealed: exclusive

ARI has provided data exclusively for OPE Business readers that details the top 10 most searched segments on OPE dealership websites during July. The data is taken from dealership websites that are powered by ARI.

Residential zero-turn mowers were the most-searched segment, ahead of commercial ZTRs.

July Top 10 OPE Top Segment Searches

1. Residential Lawn Mowers – Zero-Turn

2. Commercial Lawn Mowers – Zero-Turn

3. Residential Lawn Mowers – Riding

4. Residential Lawn Mowers – Walk Behind

5. Agricultural Tractors – Compact

6. Agricultural Tractors – Utility

7. Agricultural Tractors – Sub-Compact

8. Commercial Lawn Mowers – Walk Behind

9. Utility Vehicles – 4×4

10. Residential Chainsaws – Gas Powered

— Dave McMahon, editor, dmcmahon at epgmediallc.com