July dealership sales gains hit 21 percent on average

The average OPE dealership in the U.S. experienced total dealership sales growth of 21% during July, according to exclusive data for OPE Business readers from Constellation Data Solutions, a division of Constellation Dealership Group.

The latest data shows Same Store Sales results at U.S. outdoor power equipment dealerships for July 2020. Dealerships on average continued to see revenue gains in parts (8% increase), service (19% increase) and wholegoods (26% increase) despite the COVID-19 pandemic. Total dealership average sales for July were up 21%.

The composite data is pulled from dealerships that use Constellation’s Ideal and c-Systems DMS products. The Same Store Sales data compares July 2020 vs. July 2019 parts department revenue at 1,188 independent servicing OPE dealerships.

Dealers in the South region experienced an average 30% increase in total dealership sales to lead the nation in July vs. July 2019, while the West had an 18% increase. Dealers in the Northeast saw a 16% total dealership sales gain during July on average, while dealers in the Midwest on average experienced a 6% increase in total dealership revenue during July vs. July 2019.

Canadian dealers had an average total dealership sales increase of 11% during July vs. July 2019.

States in each region are as follows:

Midwest — IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI

Northeast — CT, MA, ME, NH, NJ, NY, PA, RI, VT, CT, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VT, WV, CT, MA, ME

South — AL, AR, DC, DE, FL, GA, KY, LA, MD, MS, NC, OK, PR, SC, TN, TX, VA, WV

West — AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA, WY

— Dave McMahon, editor, dmcmahon at epgmediallc.com

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