Insta Tip: Show video of customer with purchase

Freeman Auto & Outdoor in LaCrosse, Virginia, recently showcased a customer’s fairly basic grill purchase by posting videos and photos of the customer rolling the new purchase from showroom floor to their truck bed.

This post also gets the customer into the dealership’s social community by providing images of the customer checking out some of the Masterbuilt grill product specs on the showroom floor.

The post gained 23 likes within two days thanks to some impressive hashtag usage, as you can see in the post below.

View this post on Instagram

🔥💯Thank you to Billy Shelton with Shelton Seamless Gutters for coming to FAOP for your new @masterbuilt Smoker!! . . . . . . . . . . . . . #freemanautoandoutdoor #masterbuiltsmoker #masterbuiltsmokers #masterbuiltgravityseries #electricsmoker #masterbuilt #localbusinessowners #localbusinessowner #localmatters #lkg #lkglocal #lakegaston #kerrlake #braceyva #smallbusinessmatters #localsupportinglocal #shoplocalva #shopsmallva #shopsmallthischristmas #shoplocalthischristmas #grillingandchilling #grilllife🔥 #smokingmeat #bbqsmokers

A post shared by Freeman Auto & Outdoor (@freemanautoandoutdoor) on

The dealership promotes Spartan Mowers, Kioti Tractors, Husqvarna and Dixie Chopper along with Kamado Joe, Broil King and Masterbuilt grills to its 3,195 followers.

And with that, Freeman Auto & Outdoor becomes the No. 2 most-liked OPE dealership Instagram on the planet, only a handful of followers behind Lone Star Mower.

OPE Business Magazine Instagram Tips for 2020

Paul’s Lawn and Garden, Massillon, Ohio — 100 followers

Lone Star Mower, Burleson, Texas — 2,611 followers

Giles Outdoor Power Equipment, Perry, Georgia — 429 followers

Nord Outdoor Power, Bloomington, Illinois — 424 followers

The Boat Guy, Bourne, Massachusetts — 629 followers

LSM Outdoor Power, Keller, Texas — 148 followers

Cutters Outdoor Power Equipment, Lake Charles, Louisiana — 326 followers

Marietta Outdoor Power, Marietta, Ohio — 105 followers

Carl’s Mower and Saw, Ferndale, Washington — 204 followers

Duff’s Outdoor Power on Main St., Wallace, North Carolina — 160 followers

Belgrade Sales & Service, Inc., Belgrade, Montana — 394 followers

Louisville Outdoor Turf, Louisville, Kentucky — 562 followers

Franklin Equipment Sales, Hilliard, Florida — 636 followers

RDL Equipment Sales and Service, Rehoboth, Massachusetts — 446 followers

Freeman Auto & Outdoor, LaCrosse, Virginia — 3,195 followers

OPE Business hit our goal of 40 followers by the end of September. We have 50 followers on our minds by the end of October, and the daily content we’ll provide you with will prove it, so give us a follow today at:

— Dave McMahon, editor, dmcmahon at


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