Insta Tip: Show customers products doing double duty!

OPE Business Instagram follower Richardson Saw & Lawnmower, recently posted a photo showing customers how spreaders do double duty. “North Texas may not get much snow,” they posted, “but the ice can be brutal and dangerous. Grab a spreader from ECHO or Shindaiwa for treating walkways with salt or de-icer. Once the weather warms, it pulls double duty for spreading seed or fertilizer.”

Richardson Saw, a company providing and servicing outdoor power equipment for more than 50 years, nailed it with this post. Potential customers see added value in multi-seasonal use for a product and customers who’ve already purchased the product learn new ways to use it. This Insta tip is a win-win!

It’s not enough to show off great products on your Instagram page; informing and educating your audience is key, too.

Try it out on your dealership’s Instagram page. Pick a product and show followers how it can do double duty.

OPE Business Magazine Instagram Tips for 2021

Richardson Saw & Lawnmower, Richardson, Texas – 375 followers

OPE Business continues to grow on Instagram, and we enjoy interacting with dealerships there and learning from you. If you’re not following us in Instagram, give us a follow today at:

— Joy Burgess, Managing Editor, jburgess at


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