Did you notice anything different when tuning into yesterday’s race at the historic Bristol Motor Speedway? Something adventure seekers, outdoor enthusiasts and landowners across North America know and love? That’s right — things got dirty, and Wendell, North Carolina-based KIOTI Tractor, a division of Daedong-USA, Inc., was eager to be a part of it.
“KIOTI and our customers all share a passion for returning honor to the dirt,” said Greg Bibee, KIOTI Tractor’s director of strategic sales and marketing. “With this historic race demonstrating the awe and power dirt can bring, just as KIOTI customers do with their tractors and utility vehicles every day, we were thrilled to be a part of this unique event. KIOTI hopes viewers of the FOX broadcast are now inspired to get their own hands dirty and unleash the possibilities of dirt for themselves.”
Whether they’re splashing through a muddy creek on a K9 2400 UTV or prepping their food plot with a CS2220 tractor, KIOTI’s customers know that good things happen when dirt is involved. By serving the doers in communities across the continent with the best machine-owning experience, KIOTI is helping its customers unleash this potential.
So, when KIOTI heard that racing was returning to a dirt track for the first time in more than half a century, the company knew it had to be part of the event. That’s why KIOTI was thrilled to serve as the presenting sponsor of FOX’s broadcast of the March 29 race, held in celebration of Bristol Motor Speedway’s 60th anniversary.
— Dave McMahon, editor, dmcmahon at epgmediallc.com