Is your dealership partnering with your school district?: Insta Tip

Does your dealership have any sort of partnership with your local school district? It might make sense to give it shot.

Bes-Tex Supply of San Angelo, Texas, has teamed up with a local news station to sponsor the station’s Bes-Tex SAISD Scholar Athlete of the Week. A weekly Instagram post during the academic year features a photo of the high school athlete along with 4-5 bullet points highlighting his or her career.

It’s easy marketing for Bes-Tex. The news station makes the Instagram post and the dealership reposts it.

The partnership sets the dealership apart as a local leader in its industry.

— Dave McMahon, editor, dmcmahon at epgmediallc.com