Briggs & Stratton’s Turf and Consumer Products Group will collaborate with BrandMuscle, the local and channel marketing company, to streamline, optimize and scale local marketing execution for its dealer channel.
Using BrandMuscle’s brand management and co-op fund management capabilities, Briggs & Stratton’s Turf and Consumer Products Group will look to increase program adoption and strategic use of co-op funds among its dealers. BrandMuscle’s marketing automation platform will allow Turf and Consumer authorized dealers to track availability of co-op funds and use those funds when making marketing purchases, access flexible physical and digital templates to create customized advertisements, and view closed-loop reporting. These capabilities will provide dealers with the speed-to-market, flexibility, and insights required to scale brand campaigns across local markets and drive greater sales at dealer locations, BrandMuscle states.
“Our team is consistently looking for tools that enhance our value to our customers,” says Christin Wam, director of marketing for Turf and Consumer Products at Briggs & Stratton. “We want to be easy to do business with, and BrandMuscle’s solutions, paired with their user interface, will elevate the engagement with our dealers to drive both their brand and ours. We are excited to launch this new partnership and track the growth of co-op usage and our dealer’s local marketing activation.”
BRIGGS & STRATTON