Kubota Tractor Corporation has announced its first-ever sponsorship with Professional Bull Riders (PBR), making the company the official tractor of the Unleash The Beast (UTB), Pendleton Whisky Velocity Tour and Global Cup USA.
Kubota will have an exclusive equipment presence at PBR’s top two U.S. tours as well as the five-nation tournament known as “the Olympics of bull riding.” In addition, Kubota will become the official tractor partner of the World Champions Rodeo Alliance (WCRA) Triple Crown and Women’s Rodeo World Championship for the 2022 season, both of which are aligned with PBR.
Elements of the PBR partnership include television advertising on CBS Sports during all UTB events, in-arena promotions and signage, branded digital content, co-branded merchandise and advertising support within programming for “Cowboys for a Cause,” PBR’s main bull riding fundraiser.
“There is a shared spirit in ‘Kubota Country’ among Kubota customers and PBR’s fans and athletes – it stems from ‘hard-work’ inside the ring and out, on the farm, in the fields and around your property,” says Todd Stucke, Kubota Tractor Corporation senior vice president of sales, marketing and special projects. “Just like the feeling you get when you fire up your hard-working Kubota equipment, you can feel the same excitement and anticipation at PBR events. We’re excited to sponsor these premier PBR tours along with the Global Cup and look forward to the exhilarating ride ahead.”
The world’s premier bull riding organization, PBR features more than 500 bull riders competing in more than 200 events annually across the PBR Unleash The Beast tour (UTB), which features the top 35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico.
“PBR is thrilled to partner with Kubota and help the company reach new customers as they support our two major U.S. tours along with the PBR Global Cup,” says Josh Baker, PBR’s senior vice president corporate partnerships. “PBR and our fans have always been very community focused, and we’re especially excited about the new ‘#KubotaCountry’ social media campaign promoting everyday efforts to better our communities nationwide.”