Yanmar Compact Equipment North America – encompassing the Yanmar Compact Equipment and ASV Holdings Inc. brands – has named Tate Johnson as president, Lee Thole as director of aftermarket and David Gannon as director of channel development.
Johnson joined Yanmar as commercial director in September 2020, overseeing sales, national accounts, channel development and marketing. As president, Johnson will lead and further develop the growth initiatives for the company as the two brands progress in a joint vision of Yanmar Compact Equipment North America.
“We have assembled a strong team committed to the ASV and Yanmar brands and focused on serving all of our stakeholders. This group of leaders will continue to drive the business and achieve excellent results for our customers, dealers and employees,” Johnson says. “As we continue to grow, we will seek to provide even more resources and support to our dealers and in turn, the end user customers. The addition of Lee and David is the logical next step.”
Thole brings more than 20 years of experience, with a strong background in parts, service and overall business operations. His responsibilities as director of aftermarket will include strengthening several post-sales support functions as well as leading further development and implementation of the aftermarket strategy.
Gannon brings 30 years of multi-industry experience. His position as director of channel development will involve working closely with the dealer network, both by recruiting dealers and assisting existing dealers with being successful.
Yanmar Compact Equipment North America, based in Grand Rapids, Minnesota, comprises Yanmar Compact Equipment division’s compact excavators, tracked carriers and wheel loaders as well as ASV’s Posi-Track compact track loaders. Yanmar Compact Equipment North America is a part of Osaka, Japan-based Yanmar Co. Ltd.
YANMAR COMPACT EQUIPMENT