Stihl AG Names Jägering New CFO, Appoints Gewert to Head up Marketing and Sales

Ingrid Jägering

Ingrid Jägering becomes the new chief financial officer and information technology officer at STIHL AG. Jägering will join Stihl on January 1, 2023 at the latest; possibly even earlier in the course of 2022, the company reports. She succeeds Karl Angler, who will leave the company at the end of 2022 when his contract expires.

“With Ms. Jägering we have gained an excellent manager for our family company,” says chairman of the Stihl advisory and supervisory board, Dr. Nikolas Stihl, “She has proven her great financial expertise in various industries and intercultural contexts. In addition, she has extensive experience in the implementation of large transformation projects.”

Jägering began her career at Siemens AG; until April 2012 she worked for the German group and several of its subsidiaries and sold parts of the company in various positions in Germany and abroad. For more than 10 years she was part of the top management of the respective companies: most recently she held the position of managing director and CFO of the Wind Power division at Siemens Wind Power A / S. She then worked for four years as managing director and CFO of various business units at MAN Diesel & Turbo SE in Augsburg and Oberhausen, before becoming CFO in April 2016. Jägering has been CFO and labor director at Leoni AG since August 2019.

Stihl also has announced that Sarah Gewert is set to become its new Executive Board member for marketing and sales at the Stihl Group. Gewert will take over from Norbert Pick, who will retire when his Executive Board contract expires on December 31, 2022.

Sarah Gewert

“We are delighted that we have been able to find someone of Ms. Gewert’s caliber and talent from within the company to head up Marketing and Sales moving forward,” says Dr Nikolas Stihl. “She is a proven expert in brand and customer experience. With her unwavering customer focus, she revamped our brand concept, established the Stihl brand in B2C business and played a key role in developing our omni-channel strategy.”.

Gewert began her career at designer furniture manufacturer hülsta-werke Hüls GmbH & Co. KG, where she rose to become head of marketing. In 2014, she joined Andreas Stihl AG & Co. KG as the senior head of marketing communication. She took charge of the department in 2020 and became responsible for the Stihl Group’s global marketing communication activities. Since then, Gewert has been a strong presence in the Stihl marketing strategy and brand identity and successfully introduced direct online marketing and customer engagement.


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