Just prior to the opening of this year’s GIE+Expo, the Outdoor Power Equipment Institute (OPEI): announced that the event will rebrand and relaunch in 2022 as Equip Exposition; and cut the ribbon on the organization’s new show offices in downtown Louisville, Kentucky.
“We’re excited to announce this evolution of our industry-leading tradeshow,” said Kris Kiser, president of OPEI. “The opening of our new office shows the investment our industry has in the event and in its long-standing location of Louisville. With OPEI bringing the management of the show wholly under the association’s umbrella, it was time to re-envision the event while honoring its long history.”
Plans are already underway to expand education opportunities and enhance the attendee and exhibitor experience in Louisville, OPEI notes, including:
• Country singer Trace Adkins will headline the concert series;
• Former professional golfer David Feherty will give the Equip opening keynote;
• Bob Clements International, the Professional Grounds Management Society and others will host a series of educational workshops; and
• The TurfMutt Foundation will launch the first-ever Mulligan’s 5K and Fun Run in downtown Louisville.
“Equip Exposition is where the landscape changes, and is the place for landscape contractors, outdoor power equipment dealers, distributors and manufacturers to connect, learn and grow,” Kiser said. “The tradeshow remains the best place to connect with your peers, network, and gain a competitive business edge. We’re excited to evolve the show, and can’t wait to see you in Louisville October 19-21 next year.”
The night before the opening of GIE+Expo, the OPEI Board of Directors and Kiser, joined by Louisville Mayor Greg Fischer, secretary of the Kentucky Tourism, Arts and Heritage Cabinet Michael Berry and other guests, cut the ribbon on new show offices on Main Street in downtown Louisville. Equip Exposition will bring on veteran show-management staff and Karen Williams, longtime head of Louisville Tourism, as senior VP of partnerships and development.