Ariens is once again partnering with the U.S. Biathlon Association to support the team on its run at the 2022 Olympic Winter Games in Beijing, China, February 4-20. In addition, the company has announced construction of Ariens Nordic Center, a 200-acre recreational venue and training facility in Wisconsin.
Ariens has sponsored the U.S. Biathlon team since 2019 after a team member saw an Ariens snowblower in the Alps in Europe and got the idea to ask the company for support. Since then, Ariens’ leaders have become passionate fans of the team and the sport.
“The biathlon is an extremely challenging sport combining cross-country skiing and marksmanship” explains Monica Ariens, managing director, hospitality. “It’s very exciting to watch and cheer on the team. I’d compare the atmosphere of the BMW IBU World Cup to the excitement of an NFL game. It’s an honor to support these amazing athletes as they pursue their dreams.”
This year’s U.S. Biathlon team comprises biathletes from Colorado, Maine, Minnesota, New Hampshire, Vermont and Wisconsin, including two biathletes from towns near AriensCo’s headquarters in Brillion, Wisconsin – Deedra Irwin of Pulaski, Wisconsin, and Paul Schommer of Appleton, Wisconsin.
“Ariens has provided critical support to our team, enabling the world-class training and essential support for fast skis, nutrition and recovery,” says Max Cobb, U.S. Biathlon president and CEO. “Beyond that direct support, the enthusiasm of the Ariens family for the team and the sport of biathlon means so much to all of us. It is epitomized by the new Ariens Nordic Center. We look forward to bringing the team there for training and national competitions.”
The Ariens Nordic Center, currently under construction, is projected to open in December 2022. Located on 200 acres on the outskirts of Brillion, the center will include a year-round trail network for recreation, training and competition for cross-country skiing, biathlon, roller-skiing, running, hiking, and more. The facility will be open to the public and include lighting, snowmaking, a paved roller ski loop for off-season training, a pond for snowmaking purposes and a 20-point biathlon range.
“We are committed to creating new reasons to visit and spend time in Brillion,” says AriensCo chairman and CEO Dan Ariens. “Brillion has been our home since 1893 and has supported us through the years. We are excited to bring this type of facility to Northeast Wisconsin.”
“Biathlon is an exciting sport and is wildly popular in Europe with recent growth in the U.S.,” Ariens continues. “Add that to cross-country skiing’s popularity, which is a time-treasured activity here in Wisconsin, and we think this will be an attractive site. Both sports are great ways to enjoy the outdoors and stay active during the winter.”
ARIENS NORDIC CENTER