CNH Industrial Establishes Initiative to Accelerate Adoption of New Technology

CNH Industrial – the parent company of such brands as New Holland, Case IH and Steyr – has announced the formation of a strategic investment arm: CNH Industrial Ventures. The new initiative will focus on investing in and collaborating on technologies including alternative propulsion, digital autonomy, robotics and “other disruptive technologies.”

“The launch of CNH Industrial Ventures is an exciting milestone that further enhances our commitment to innovation,” says Michele Lombardi, senior vice president of corporate development at CNH Industrial. “With a strong partnership approach in mind, we aim to leverage our extensive competencies, market reach and asset base to help rapidly growing companies that are redefining the future of agriculture and construction. This structure will continue to expand our ability to increasingly deliver customer-inspired innovation, enhancing their noble work of feeding and building a more sustainable world.”

CNH Industrial has made minority investments in various digital/tech startups and companies; its current portfolio includes:

CNH Industrial Ventures “is the latest means by which the company seeks to capitalize on its influence and expertise to attract collaboration with tomorrow’s big thinkers, providing access to expertise and resources,” the company noted in a press release. “Strategic investments in digital and technology startups have and will continue to support the company’s organic capabilities and product offering, while allowing it to directly engage in finding new customer-facing solutions. In turn, CNH Industrial provides demonstrated value in supporting the market validation and growth of its partners.”



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