Mark Rosacker has been named VP of trade sales for EPG Brand Acceleration’s Power B-to-B Group. EPG Brand Acceleration is the parent company of OPE Business.
Rosacker will work closely with Peggy Tupper and Leslie Palmer, national sales directors of OPE Business and Boating Industry, respectively, to create combo multi-asset programs for companies that EPG partners with for the brick-and-mortar power market, says David Voll, senior VP of sales for EPG Brand Acceleration.
“Mark’s strong leadership, sales ability and knowledge about consumer and dealer markets will be an unparalleled asset to take Powersports Business, OPE Business and Boating Industry and their product lines to unprecedented heights,” says Voll.
“He has shown an uncanny ability to evolve as our industries change, our products become wider, and the selling process becomes more multi-dimensional,” Voll continues. “He has always been a faithful supporter and leader when it comes to brand extensions and new revenue streams. All of this combined with his ability to harvest relationships externally and internally have led to this new opportunity for growth.”
Rosacker got his start with EPG Media in 1995, when he took over directory sales of Snow Goer and Watercraft World magazine. Since then, he has effectively sold for EPG magazines, websites, e-newsletters, shows and events. He will maintain his role as national sales director of Snow Goer.
EPG BRAND ACCELERATION